Zamboanga derives from the indigenous term "Jambangan", meaning “Land of Flowers,” reflecting a historically biodiverse landscape and an identity rooted in ecological abundance. Its fertile soils and favorable agroclimatic conditions support high-value agriculture, including coconut, rubber, cacao, seaweed, and agroforestry systems. Under Spanish rule, the name was formalized as “Zamboanga.”
Today, it is more widely identified as the “Sardine Capital of the Philippines,” reflecting the economic dominance of its fishing and canning industries, with a substantial share of nationally distributed canned sardines produced locally but largely owned and controlled by Manila-based firms.